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Colours

A palette named for Canada.

36 original colours chosen to look good in Canadian light, from Laurentian Snow to Boreal Pine, each with its hex, RGB and light reflectance value. Try any of them on a photo of your own room or house.

Paint colour sample cards arranged in a gradient

How to choose

To choose a paint colour, start with what isn't changing (floors, counters, furniture), match the undertone, check the room's light direction, narrow it to two or three colours, preview them on a photo of your room, then paint large sample patches and look at them morning and night before buying.

Whites & creams6 colours

Laurentian Snow

A true, quiet white that doesn't go blue or yellow. Ceilings, trim and gallery-style walls.

HEX #F3F2EE · RGB 243, 242, 238 · LRV ≈ 89 · Interior & exterior

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Birch Bark

The forgiving white: warm in north light, never stark. Whole-house walls and trim.

HEX #EEE8DC · RGB 238, 232, 220 · LRV ≈ 81 · Interior & exterior

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Prairie Linen

Linen-like warmth for living rooms and bedrooms that get cool light.

HEX #E6DCC8 · RGB 230, 220, 200 · LRV ≈ 72 · Interior

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Fundy Fog

Fresh and calm. Bathrooms, kitchens and south-facing rooms.

HEX #E2E5E2 · RGB 226, 229, 226 · LRV ≈ 78 · Interior & exterior

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Champlain Cream

Heritage cream for older homes, wainscoting and exterior trim.

HEX #EADFC0 · RGB 234, 223, 192 · LRV ≈ 74 · Interior & exterior

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Arctic Dawn

A barely-there blush white that flatters skin tones and soft furnishings.

HEX #EEE9E6 · RGB 238, 233, 230 · LRV ≈ 82 · Interior

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Greiges & neutrals6 colours

Okanagan Sand

Sun-warmed beige that pairs with oak floors and natural wood.

HEX #D7C9B1 · RGB 215, 201, 177 · LRV ≈ 59 · Interior & exterior

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Muskoka Greige

The do-everything greige: works in open-concept main floors and with grey or brown floors.

HEX #C8C0B2 · RGB 200, 192, 178 · LRV ≈ 53 · Interior & exterior

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Kingston Limestone

Pale limestone that reads light without feeling white.

HEX #CFC9BC · RGB 207, 201, 188 · LRV ≈ 59 · Interior & exterior

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Driftwood

Grounding taupe for dens, hallways and exterior siding.

HEX #B8AD9C · RGB 184, 173, 156 · LRV ≈ 42 · Interior & exterior

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Canadian Shield

Granite-inspired mid tone. Great on siding with white trim.

HEX #A29C93 · RGB 162, 156, 147 · LRV ≈ 34 · Interior & exterior

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Fieldstone

Earthy and enveloping for dining rooms, or a modern exterior body colour.

HEX #8E8577 · RGB 142, 133, 119 · LRV ≈ 24 · Interior & exterior

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Greys & charcoals6 colours

Harbour Mist

Light grey without the chill. Bedrooms, offices, condo walls.

HEX #C9CDCC · RGB 201, 205, 204 · LRV ≈ 60 · Interior & exterior

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Clapboard Grey

The classic Maritime siding grey. Calm on any style of house.

HEX #A0A5A3 · RGB 160, 165, 163 · LRV ≈ 37 · Interior & exterior

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Lakeshore Pewter

Polished pewter for accent walls and contemporary exteriors.

HEX #868B89 · RGB 134, 139, 137 · LRV ≈ 25 · Interior & exterior

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Gastown Slate

Urban slate that looks great with brick, black windows and wood.

HEX #6D7377 · RGB 109, 115, 119 · LRV ≈ 17 · Interior & exterior

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Iron Range

Near-black charcoal for modern exteriors, doors and moody rooms.

HEX #45494C · RGB 69, 73, 76 · LRV ≈ 7 · Interior & exterior

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Northern Night

A soft black for statement walls, front doors and modern farmhouse siding.

HEX #1F2327 · RGB 31, 35, 39 · LRV ≈ 2 · Interior & exterior

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Blues6 colours

Ice Road

A whisper of blue that keeps bedrooms and bathrooms fresh.

HEX #D3DDE0 · RGB 211, 221, 224 · LRV ≈ 71 · Interior

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Georgian Bay

Cottage-country blue. Relaxed in bedrooms, lovely on siding.

HEX #8FA7B6 · RGB 143, 167, 182 · LRV ≈ 37 · Interior & exterior

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Lake Louise

Glacier-water teal with real personality. Powder rooms, offices, accent walls.

HEX #5F9EA3 · RGB 95, 158, 163 · LRV ≈ 30 · Interior

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Peggy's Cove

Weathered Atlantic blue for siding, doors and studies.

HEX #5C7D93 · RGB 92, 125, 147 · LRV ≈ 19 · Interior & exterior

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Bonavista Blue

Saturated ocean blue for doors, cabinetry-adjacent walls and bold exteriors.

HEX #2F5878 · RGB 47, 88, 120 · LRV ≈ 9 · Interior & exterior

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Nova Scotia Navy

Timeless navy. With white trim it's the classic Canadian exterior.

HEX #2A3A50 · RGB 42, 58, 80 · LRV ≈ 4 · Interior & exterior

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Greens6 colours

Sage Hill

Canada's favourite calm green. Kitchens, bedrooms and soft exteriors.

HEX #A7AF98 · RGB 167, 175, 152 · LRV ≈ 41 · Interior & exterior

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Fiddlehead

Fresh and earthy. Mudrooms, kitchens and kids' rooms.

HEX #8C9B6C · RGB 140, 155, 108 · LRV ≈ 30 · Interior

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Okanagan Olive

Warm olive that loves natural wood and brass.

HEX #77764F · RGB 119, 118, 79 · LRV ≈ 17 · Interior & exterior

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Rideau Moss

Grounded moss green, beautiful on board-and-batten siding.

HEX #5C6B56 · RGB 92, 107, 86 · LRV ≈ 13 · Interior & exterior

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Cape Breton Green

Heritage green for doors, shutters and whole houses.

HEX #3E594A · RGB 62, 89, 74 · LRV ≈ 9 · Interior & exterior

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Boreal Pine

Deep forest green for libraries, dining rooms and dramatic exteriors.

HEX #2D4239 · RGB 45, 66, 57 · LRV ≈ 5 · Interior & exterior

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Warm & bold6 colours

Rosedale Blush

Grown-up blush: warm and soft, never sugary.

HEX #E2C4B5 · RGB 226, 196, 181 · LRV ≈ 59 · Interior

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Prairie Wheat

Golden wheat for sunny kitchens and cheerful siding.

HEX #DAB878 · RGB 218, 184, 120 · LRV ≈ 51 · Interior & exterior

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Jellybean Yellow

Inspired by St. John's row houses. Front doors and bold exteriors.

HEX #E2B544 · RGB 226, 181, 68 · LRV ≈ 50 · Interior & exterior

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Badlands Clay

Sun-baked terracotta for accent walls and earthy living spaces.

HEX #B4673F · RGB 180, 103, 63 · LRV ≈ 20 · Interior & exterior

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Maple Ember

A confident brick-red for front doors, barns and accent walls.

HEX #A3412E · RGB 163, 65, 46 · LRV ≈ 12 · Interior & exterior

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Niagara Merlot

Rich merlot for dining rooms and moody powder rooms.

HEX #5B2C35 · RGB 91, 44, 53 · LRV ≈ 4 · Interior

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Choosing a colour

Colour in Canadian light.

Our light is the reason colours that look perfect in a magazine can disappoint at home. Long, grey winters and low northern sun push most rooms cool for half the year.

North-facing rooms get cool, even light. Warm whites (Birch Bark, Prairie Linen) and warm neutrals keep them from feeling grey.
South-facing rooms get warm, bright light that can make yellows glare. Cooler whites, soft greys and greens balance them.
East and west change through the day: check samples in the morning and the evening.
Undertones matter more than colour. Hold samples against your floor, counters and sofa, not just the wall.
Go a shade lighter than you think for whole rooms: colour intensifies on four walls.
Exteriors look lighter and brighter outside than on a chip. Choose one or two shades deeper, and match the fixed elements: roof, brick, stone and windows.

Preview colours on your photo

Paint brushes, a roller and open tins of sage, white and navy paint

FAQ

Colour, answered.

How do I choose a paint colour for my room?

Start with what stays: floors, counters, furniture and fabrics. Pick a colour whose undertone suits them (warm whites with oak and brass, cooler greys with chrome and marble). Then check the light: north-facing rooms make colours look cooler and darker, south-facing rooms warmer and brighter. Narrow it to two or three, preview them on a photo of your room, and paint large sample patches to see them morning and evening.

What colour should I paint a north-facing room?

North-facing rooms get cool, indirect light all day, which makes colours look greyer and darker. Warm whites and creams (like Birch Bark or Prairie Linen), warm greiges (Muskoka Greige) and earthy greens with a yellow undertone (Sage Hill) keep them feeling bright. Avoid cool greys and icy blues, which can feel cold.

What colours go with red brick?

Red brick has orange and brown undertones, so it pairs best with creams and warm whites (Champlain Cream, Birch Bark), deep greens (Cape Breton Green, Boreal Pine), navy (Nova Scotia Navy) and soft blacks for trim and doors. Avoid stark cool whites and pinks that fight the brick.

What is LRV in paint?

Light reflectance value (LRV) measures how much light a colour reflects, from 0 (black) to 100 (pure white). Most whites are 80–90, mid-tones 40–60, and deep colours under 15. In darker rooms, a higher LRV keeps the space feeling bright; on vinyl siding, a high LRV keeps panels from overheating.

Are these real paint colours I can buy?

They're our own colours, not any manufacturer's. Each one has a hex and RGB code: paint stores can match it with a computer, or you can pick the closest colour from your favourite brand's fan deck. Always check a sample on your wall before buying gallons.

What are the most popular paint colours in Canada right now?

Warm whites, soft greiges and earthy greens lead interior choices, with deep navy, charcoal and heritage greens popular outside. In our palette that's Birch Bark, Muskoka Greige and Sage Hill for interiors, and Nova Scotia Navy, Clapboard Grey and Iron Range for exteriors.

Chosen your colour?

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